Talks & Entertainment

In This is Strategy: Make Better Plans, Seth Godin—one of the world’s most influential business thinkers and bloggers—offers a guide to thinking strategically and creating meaningful change, whether you’re revolutionizing an industry, sparking a movement, or building a career. 

This is Strategy provides a framework for effective and elegant strategic thinking, offering essential building blocks to turn vision into reality, from influencing the systems shaping our world to identifying your smallest, viable audience. Whether you’re an entrepreneur, a leader, or an individual with big dreams, Godin presents a guide for doing work that works.

Godin is the author of 21 international bestsellers including Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, The Practice, and This is Marketing. He is the founder of the altMBA, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. Godin will be in conversation with Bina Venkataraman, a Washington Post columnist covering topics related to the future and the author of The Optimist’s Telescope: Thinking Ahead in a Reckless Age. 

All books will be pre-signed by the author. A book signing will follow the event for those who would like their book personalized.